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Unfair Signals
A distinctive brand site built to stand apart from category templates — a recent build that pushed the agency's expressive design range.
The brief
Unfair Signals needed a brand presence that deliberately avoids looking like anyone else in its category — distinctive, confident, and memorable, with design doing the differentiating that ad spend otherwise would.
What we built
A bespoke, motion-rich brand site that leans into the expressive end of our range: unconventional composition, kinetic type, and interactions that reward attention — while holding the accessibility and performance floor that keeps expressive sites usable.
The outcome
A site built to be remembered after one visit. It pushed our expressive design range outward, and several of its motion patterns now inform how we scope ‘distinctive’ for other brand-led clients.